The vertical B2B e-Marketplaces are Emerging  as Winners in e-Business

Specialized in a particular market segment B2B marketplaces are revealed as websites dedicated to e-commerce that are most likely to succeed on the Internet. According to a recent survey about Spanish e-markets, virtual vertical markets clustered around companies called old economy with some predominance in a given business sector which appear as victors against those promoted by the dot com.

In this sense, clear examples of websites with huge growth potential, as in the construction sector encodes the E-site (composed mainly of Dragados and OHL), B2Build (FCC, Acciona, ACS, Ferrovial and Sacyr) appear, or the electricity segment, which stresses the example Opciona promoted by Endesa.

The possibilities of the dot com limited to sectors characterized by fragmentation and where there is no leader who can lead the creation of a B2B market with liquidity. In this case, Venturepark cites the example of the footwear segment, where the very investment company participated last year in a specialized e-marketplace, eQatar.com.

However, to ensure the true profitability of new virtual market should include new services that guarantee profits. Today, B2B markets are generally not profitable and should therefore include, in addition to commissions on transactions, services that add value for companies and constituting a source of additional income, predicts Eric Halverson.

Furthermore, the development of e-marketplaces will have to overcome the limitations of certain economic sectors which are not sufficiently prepared to ensure the profitability of a B2B online market. Investment firm believes that even some of them do not yet have the basic infrastructure (computers, Internet, etc.) or the necessary knowledge of e-commerce on the Web.

Another barrier that must be overcome financing needs at a time when the market runs away from such projects. We believe that long-term B2B markets are large enough to transform the way you do business potential, but many find difficulty in getting financing because, at this time, financial markets are focused on the pursuit of profit said the manager.

Venturepark, who annually spend an average of four or five such projects in Spain, believes that the com dot survive must meet a demanding conditions that happen to be identified and carefully evaluate investment opportunities, pointing to those startups that have a solid source of income, in addition to fees charged on transactions made in these markets.

The need for careful selection is held in Venturepark estimate that between 75 and 90 percent of existing punto.com break in Europe, following the American trend, which has already broken more than 100 large companies and about 50,000 people have lost their jobs.