The technological boom (1996-2000) went through different phases, the last of which was characterized by significant expectations surrounding the B2B. Without going to unleash a real b2bfobia, the inevitable crash later razed many projects and has challenged the rest.
When we talk about B2B, it comes immediately to
mind as a fundamental element of the marketplace itself. Strictly speaking,
marketplace just means "market", so it would be more logical to call
them e-marketplaces. Again, the market is a term too broad and a bit ambiguous,
so it is worth trying to define precisely what we refer in this article when we
discuss marketplace
.
According to Gartner Group, there are over
1,300 marketplaces in the world, two third of which are Americans. Despite the
expectations, 9 out of 10 fail in the coming years due to the inability to add
value and solve logistical problems and payment. Almost all B2B platforms are
born with obvious local character, and later they adjust themselves as per
global demands.
It has been much talk about the benefits that
generally the marketplaces have, but market reality shows us, not only in smaller
countries, there is very slow progress of this phenomena and limited use by even
modern businesses. On the contrary, we find a phenomenon that is in its initial
stage of growth. Thus, uncertainty, trial and error, and confusion, etc., are
the aspects that characterize the current stage of the marketplaces in less
modern countries.
The role of SMEs in this regard is also very
important. The modern marketplaces will not get the desired results if they
fail to attract SMEs. For this, they should bring the technological component
of their platforms at the level of small and medium enterprises. SMEs do not
understand complex solutions for the value chain, which is usually simple for
large enterprises.
