What are B2B Global Marketplaces?

 
The technological boom (1996-2000) went through different phases, the last of which was characterized by significant expectations surrounding the B2B. Without going to unleash a real b2bfobia, the inevitable crash later razed many projects and has challenged the rest.

When we talk about B2B, it comes immediately to mind as a fundamental element of the marketplace itself. Strictly speaking, marketplace just means "market", so it would be more logical to call them e-marketplaces. Again, the market is a term too broad and a bit ambiguous, so it is worth trying to define precisely what we refer in this article when we discuss marketplace

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According to Gartner Group, there are over 1,300 marketplaces in the world, two third of which are Americans. Despite the expectations, 9 out of 10 fail in the coming years due to the inability to add value and solve logistical problems and payment. Almost all B2B platforms are born with obvious local character, and later they adjust themselves as per global demands.

It has been much talk about the benefits that generally the marketplaces have, but market reality shows us, not only in smaller countries, there is very slow progress of this phenomena and limited use by even modern businesses. On the contrary, we find a phenomenon that is in its initial stage of growth. Thus, uncertainty, trial and error, and confusion, etc., are the aspects that characterize the current stage of the marketplaces in less modern countries.

The role of SMEs in this regard is also very important. The modern marketplaces will not get the desired results if they fail to attract SMEs. For this, they should bring the technological component of their platforms at the level of small and medium enterprises. SMEs do not understand complex solutions for the value chain, which is usually simple for large enterprises.